From day one, this massive project and company needed our complete focus.
Our research team managed to get the rest of the team's detail-oriented research regarding the competitors’ analysis, SWOT analysis, and buyer persona, which directed us through the rest of the process:
The IT products' main concept facilitates the technological connection and seamless data flow. Using the first two initials of “Brand Connection” and putting the “C” letter around the “B” to connect all the elements was our concept. We used blue to refer to the advanced technology Brand Connection owes, the green to resemble the edginess their services offer, and the grey as the neutral element to present the elegancy and experience factor found in the genuine build of Brand Connection entity.