Your brand identity is what sets you apart from the endless sea of competitors, It shows your services and what your customers will get by working with you.
Let's talk more precisely, for example, as soon as you see the color red with the distinguished white font on a can, your head goes to Coca-Cola
Likewise, when you see three English letters in red, you expect that it is KFC!
And there are other examples of companies that can be recognized by simply seeing a specific color, line, or shape
Do you think this is purely coincidental?
The answer is NO, also it`s not a bit of luck or having a miraculous power that makes anyone who sees them recognize them
it's all about creating a strong brand identity.
Is brand identity important to your business?
All strong brands have unique logos and colors that are instantly recognizable and match the brand's personality, and they should be completely visually consistent everywhere.
So let me tell you more about how to create a great brand identity and its importance as well as its impact on your company or project.
Brand identity has become the keyword of marketing, and in the long run, it will make your project or company gain or lose financially.
As for the short-term brand identity builds a loyal bond with the audience which makes it easier for them to make their minds up around a solid decision that involves them.
You can know more about how much brand identity is important by reading this part in our article witches named “the birth of branding”